Google becomes the most used search engine in the world, so no wonder the corporation is always updating its search algorithms to give its users the best possible search results. Understanding how algorithms marking Google Search work can be paramount in maximizing the potentials for the visibility of search engines with their content to website owners and any content creators for that matter. In this article, we're going to take a closer look at how Google search algorithms really work and those things that will help you improve your search ranking in the search engines.
How does the Algorithm of a Google Search Work?
The search algorithms at Google are part of complex rule suites that sort and display relevant search results to users. Basically, they work on a huge number of factors that envelop keyword relevance, page quality, user behavior, and many others. The algorithms are developed in such a way that they result in the most relevant and useful possible setting of search results according to the query and other contextual factors.
How Search Algorithms at Google Work?
Although the Google search algorithm has been changing all these years itself, basically it works this way: Crawling. Web crawlers at Google, also called Spiders, never stop moving up and down on the web, indexing, based on their content and other factors, the pages.
Indexing: After a page has been crawled, Google indexes such a page. Sure enough, one would call to mind that an index is literally a huge database of web pages kept by the search engine.
Ranking: Upon the submission of a user's query, ranking by Google algorithms orders pages within an index by relevance and some other factors.
Its search algorithms use a great number of factors dependent upon how one is ranked at Google, including the following:
• Keyword relevance: How relevant is what's on a page to the search query?
• Quality of the page: The overall quality of the page relating with readability, design, and load time.
Backlinks refer to their number and quality from other websites. User behavior incorporates how users interact with the page, including factors such as bounce rate and percentage of click-throughs. Freshness refers to when the last date updated or published was.
This is what, as a content creator/website owner, you can do to stand above your peers in the search engine results on Google.
Keyword research: Determine what your personas are catering to, and fit those keywords and phrases organically on the website.
Quality content creation: Saves relevant information and useful, entertaining content that answers their questions and serves needs.
Website optimization: Assure a mobile-friendly design with fast load speeds. Make sure it's based on the best practice of on-page search engine optimization, including meta title descriptions.
Create High-Quality Backlinks: Get links from relevant, high domain authority sites if you aim to see an actual boost in your website's authority and maximize your search rankings.
Track the performance of the website: Keep checking in Google Analytics the traffic coming to your website and user behavior so that you would know where more improvement is needed and you are going in the right direction.
It's the never-ending process of producing relevant, credible, up-to-date content that fits whatever it is that your targeted audience wants and needs during the unending enlargement of the website. Following these best practices will help you in keeping pace with each trend in changes to Google's algorithmic search engine and are likely able to improve search visibility and increase organic traffic to any website.