It is one of the most powerful social media platforms in terms of lead generation, packing over 740 million active users within its huge network all across the world. It gives tremendous opportunities to businesses in engaging with people who might turn out to be potential customers and clients. Many, however, seem to get confused as to how to proceed using LinkedIn for lead generation. Here are a few tips you can follow to use Linked In for generating leads.
First, optimize your profile. Every lead generation activity on LinkedIn starts and ends with the profile. It needs to be complete, up-to-date, and professional. A professional headshot, a summary that clearly and concisely displays relevant experience and skills, and then a listing of current and past positions have to be included. Add some keywords relevant to what a potential client might have used to find your profile when searching.
Define your target audience: Knowing who your audience is important so that you can generate leads off this site. Having chosen the ideal client, link with their potential by searching on this network.
Network Engagement: As this is a social network, frequent engagement on the network is of immense importance. You would have to persuade them frequently with industry-related news and post relevant articles to keep them updated and engaged. Getting engaged in LinkedIn Groups and Discussions, you can prove yourself as an expert in the area of interest.
Use LinkedIn's Sales Navigator: Now, one of the major features that makes using LinkedIn very effective for lead generation is its Sales Navigator. It allows you to prospect clients based on a number of filters that include a job title, location, and company size. With the Sales Navigator, you will be able to prospect clients based on thousands of filters, save leads and accounts, get recommendations for leads, and even get real-time information on lead activities.
Send personalized messages: Now that you filter some potential customers, it's time to act. Don't freak out and fire off some boilerplate message they're likely just going to ignore. Customize your message. In return, provide something relevant to the person to whom you are writing. Note or mention something specific from their profile or firm, and include why you believe you can help them.
Provide value: Remember, at times, generating leads is not about selling but giving back in value to your prospective client, however possible. Be generous; share whatever you have learned, offer any kind of advice, etc. It's in this manner that you will be building recognition as a trusted advisor, touching your chances high for lead generation.
What can be overwhelming is the quantity of leads in this platform. You want to optimize your profile, define who you're targeting, engage your network, use LinkedIn's Sales Navigator, send personalized messages, and give value to help secure the most quality leads from LinkedIn. Maximize your chances today!